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Metagora is a French AI sales coaching platform: your retail store associates practice the sales ceremony with 3D virtual customers, from mass retail to luxury, with real-time scoring.
Imagine your sales advisors training with AI twins of your real customers
always available, perfectly tailored, and designed to boost performance.
Imagine every sales advisor rehearsing their techniques without limits.
With Metagora, continuous coaching blends into daily routines, turning practice into real-world performance.
Advanced virtual customers available 24/7
With Metagora, your company gets an AI solution that's easy to deploy and perfectly tailored to your needs. Solutions are customized with your personas and training content, ensuring relevance and impact from day one.
Define the behaviors that lead to success and build bespoke simulations using your products, personas, and playbooks
Give your sales teams unlimited practice through immersive simulations to master the sales process with ease.
Metagora AI evaluates every response in real time and provides adaptive coaching to close your teams' skill gaps.
Managers access clear dashboards that track trends, measure performance, and reveal priority areas to develop across all employees.
Discover the limitless potential of AI Training
Metagora lets your sales teams dive into immersive AI simulations from day one. No more waiting for real customers or endless shadowing: just realistic, personalized experiences that speed up onboarding and performance.
AI automations to save time and grow your business!
Training standards can vary from team to team. Metagora delivers a smooth, brand-consistent experience, ensuring every store associate is trained to the same high standard, wherever they are.
Share insights on engagement, satisfaction, and knowledge gaps
Track the real-world effect of your coaching with clear data. At French retailer Du Bruit dans la Cuisine, a rollout across 20 stores and 100 learners produced 6,800 simulations in 3 months, nearly 7,000 extra customers greeted in training without burning a single real one. The result: +15% revenue on the target product line, measured before and after deployment, a 300% ROI.
Monitor engagement, satisfaction, and knowledge gaps while tracking skill growth and performance improvements directly tied to commercial impact.
Practice with personalized conversations powered by your sales data
Metagora is a French AI sales coaching platform that trains retail store associates, from retail to luxury. The Metagora studio produces sales simulations with 3D virtual customers, available in 90 languages and delivered in SCORM format, ready to plug into your LMS, with real-time scoring and manager dashboards.
The associate faces a virtual customer with a full behavioral profile and runs through the real steps of a sale: greeting, discovery, product presentation, objections, closing. Every answer is scored in real time. A simulation lasts 3 to 8 minutes and ends with a narrative debrief and a product quiz.
The sales ceremony is the codified sequence of an in-store sale, from greeting the customer to checkout and goodbye. Every brand has its own: its codes, its steps, its level of service. Metagora turns it into training scenarios: every step of the sale is adapted to your brand, with a difficulty level that follows your network's progression.
Classic role-play works, but it is costly to organize, uneven from one facilitator to the next, and often uncomfortable for the associate being observed. Simulation removes the awkward in-store sketches: the virtual customer is available at any time, judgment-free, and scoring is comparable over time. Each associate measures progress against themselves, session after session.
Two formats depending on your setup. Large groups with an existing LMS: 10,000 € setup (excl. VAT; LMS integration, studio configured to your catalog and brand guidelines), then 5,000 € per simulation delivered in SCORM format, starting at 3 simulations with volume discounts, and an optional 5,000 € pack of 3 translation languages. SMBs without an LMS: an all-in plan with the hosted Metagora LMS and 6 sales simulations per quarter, from 5,000 € per quarter for up to 200 learners.
A 30-minute to 1-hour briefing on your side, back-and-forth included, then Metagora delivers up to 6 scenarios in under 24 hours, available in 90 languages. In classic in-house production, one hour of interactive training takes an average of 184 hours of work, and up to 716 hours for a simulation (Chapman Alliance, study of 250 organizations).
A new store associate needs an estimated 120 sales on average to reach break-even, roughly 3 months of salary, training and support. Practicing in simulation during off-peak hours shortens that ramp-up: the associate has already faced dozens of customer situations before meeting them on the shop floor.
No. In-person training brings teams together and teaches the concepts; simulation turns them into reflexes. It fits before, between and after sessions: practice during learning, self-assessment in a sales context, reinforcement during quiet hours in store. Without practice, most of a training program is forgotten within weeks.
Yes. Each simulation ships as SCORM 1.2 or 2004, compatible with your existing LMS, and scores flow directly into your platform. Each module comes in the languages of your network, up to 90, voice and subtitles included, without redoing the original production. Simulations run on desktop, tablet and mobile, in the browser.
Yes. Managers practice annual reviews, 1-on-1s and difficult conversations with virtual team members: anticipating tricky cases such as disappointment over a raise, avoiding on-the-spot feedback, and better preparing evaluations of top performers to improve retention.
You do. Intellectual property transfer is part of the offer: the simulations produced belong to you. In the SCORM format for large groups, everything lives in your LMS and no associate data is stored at Metagora; in the SMB plan with the hosted Metagora LMS, your data remains your property, hosted in Europe. The AI infrastructure runs on Azure in the France Central region.
Metagora won Carrefour's Store Me Up competition (December 2025, about a hundred startup candidates) and was a finalist at the RTIH AI in Retail Awards in London, Training category. The company is backed by the startup programs of AWS, Microsoft, ElevenLabs and NVIDIA.
At Du Bruit dans la Cuisine, a French 20-store chain, 100 learners completed 6,800 five-minute simulations in 3 months. Result: +15% revenue on the targeted product range, measured before and after deployment, a 300% ROI on the training program.
Retail chains and luxury houses: luxury, premium, mass retail and pharmacy retail. Three levers, trained on real cases: the opening approach as the customer walks in, the full sales simulation adapted to your ceremony, and manager-side performance evaluation.
Contact us to discover how Metagora can revolutionize your approach to sales coaching
