Metavers vs Web 3.d

2023 - What a time we are living in the tech world ! ChatGPT is now 1 year old, genAi is in all discussions, blockchain has evolved from Crypto and overpriced Artsy NFT to be at the core of next generation loyalty programs, then what about the Metavers ? Remember this from 2022 ? And Web3.d ? What is this ‘new’ concept and how will it shape 2024?

Let's reset the definitions and purposes

Metavers:

A virtual, shared space merging physical and digital realms, enabling real-time interaction and collaboration through immersive experiences, often tied to gaming and social experiences

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Purpose: Create, Play, Earn - hacking into an existing community. 

Brands like Nike, Gucci, and Lacoste invested big bucks to connect with Gen Z and Alpha on platforms like Roblox, The Sandbox  and Decentraland. This consumer-focused strategy replaces infinite Instagram scrolling with infinite exploration for a niche audience. 

Roblox: 70 millions daily active users 

The Sandbox: 200K Monthly active users 

Decentraland: 60K Monthly active users 

source : DappRadar

Apple's upcoming goggles Apple Vision Pro might start reshaping the usages in 2024, yet still very niche. 

In a nutshell the Metaverse in its current expression is about personal entertainment, replacing infinite Instagram scrolling by infinite exploration for a small yet forward thinking audience.

So what’s web3.d about ?

Web3.D:

Revolutionizing online experiences, it integrates GenAI, Blockchain, and 3D immersion for transformative productivity, engagement, and value creation, focuses on real-world business transformation, leveraging technologies across various sectors.

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Purpose: Productivity, Immersion and Engagement - Bring progress to your community from operations to consumer interactions 

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Here what it will look like: 

A forward-thinking fashion house (yes, I am biased) seamlessly integrated Web3.D technologies across HR, global sales, retail training, and marketing activation, revolutionizing its operations.

HR Onboarding:

The organization redefined onboarding through a 3D immersive platform, providing new hires with an engaging and personalized experience. AI-driven modules tailored orientation, fostering quicker integration and boosting employee satisfaction.

Global Sales and Retail Training:

Virtual product demos transformed the sales landscape. Using 3D models and AI, sales teams offered clients personalized, interactive presentations, significantly increasing conversion rates. Additionally, 3D scenario gaming enhanced retail training, improving staff skills and adaptability.

Global Marketing Activation:

The marketing team leveraged Web3.D for global activation campaigns. Virtual store and shows became a hallmark, captivating global audiences in 3D environments. This innovative approach not only elevated brand visibility but also enabled customers to experience products in unprecedented ways while scaling experiences to a global stage

Ecommerce Evolution 

Integrating 3D immersive experiences, customers now engage with products in a virtual store, enhancing the online shopping experience. AI-driven personalization algorithms suggest tailored products, mimicking the in-store experience. Consumer interacts with Ai agents for a personalized experience. This innovative e-commerce strategy has not only elevated consumer immersion and brand storytelling but has also increased online sales and customer loyalty.

Key Outcomes:

Enhanced Productivity: The immersive onboarding reduced the time for new hires to reach peak performance.

Increased Sales Conversion: Virtual demos contributed to a substantial increase in conversion rates and accelerated the sales cycle.

Improved Retail Performance: 3D retail training led to improved customer interactions and elevated in-store experiences.

Global Brand Engagement: The virtual fashion shows garnered millions of views globally, solidifying the brand's presence.

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This 'success story' showcases the transformative power of Web3.D technologies in reshaping traditional business functions, enabling organizations to reach new heights of efficiency, engagement, and performance, we call it catalytic* transformation

So.... Whats the difference between Metavers and Web3.d

Since 2022 the Metavers has met up and downs mainly due to 'PR' over exposure. We might argue that Metavers and Web3.d are the same, truth is we are talking nuances. Lets focus on purpose. Metavers: Entertainment - Web3.D Business transformation enabler, Companies like H&M with their virtual showroom L’occitane en Provence with their virtual shop , COTY with the Coty Campus among others got it and have already engaged with web3.d in meaningful ways.

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How to engage ? 

Don't wait and see, the technology is ready to deliver. Reach out to Metagora for a demo and start your roadmap. 

The next articles will be a deep dive into HR and Web3.d:, follow Metagora.tech to not miss out

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